Hooked on Custom

This is your go-to for shallow waters, square bill, floating, and perfect for Yellow Bellies, Bream, Bass, Trout, and more. With a run depth of 1 to 5 feet, it is built to deliver action right where the fish are lurking.

This tiny lure, the size of a pen lid, is floating and perfect for Trout or any fishing around reeds and under trees. It is designed to mimic frogs and beetles, making it irresistible to fish in tight spots.

This one brings classic vibes, styled like a floating Rapala. Perfect for topwater action, it’s a proven favorite for drawing fish out of hiding and triggering explosive strikes.

This is the secret weapon, if the fish are deep this guy is getting down to where they are biting. Get ready for that take.

This lure means business with its foil center and one-piece stainless steel internal harness. Built tough and designed to shine, it’s ready to take on whatever the water throws at it.

Highly effective when the fish are being fussy, this lure is the diameter of a Bic pen and perfectly imitates Tassie Galaxias, baby trout, or fingerlings. It’s a must-have for those tricky days on the water.

This medium-depth lure works like a stump jumper. Stop winding and it pops back and floats up, reducing the chance of a snag. Keeping your bait in the game and out of trouble.

This long-cast sinking lure comes in both 3-inch and 4-inch sizes. Perfect for reaching those distant spots and attracting fish from afar.

Great in shallow water, this lure mimics baitfish like Bonnie Brim at Monduran. It’s designed to draw in those fish hanging close to the surface.

A deep snag-hopping lure, perfect for Barra and saltwater baits. Built to navigate tough terrain and trigger big strikes from the depths.

This is the saltwater weapon, built for Tuna and more. With its 8-inch heavy construction, this medium-depth trolling bait dives deep to withstand the fight and draw in the big ones.

This is the shallow water game fish bait, 8 inches of action designed to target those elusive fish close to the surface. Get ready to reel in the big catch.

This is the Magnum deep-diving beast, with a one-piece body and bib. Featuring an indestructible stainless steel harness, ball bearings, and foil-filled construction, this Armageddon bait is ready for anything.

This is the swim bait, deadly in the rivers for Murray Cod and perfect for shallow water surface fishing. With a slow retrieve, when they hit it, hold on tight, this one's built to deliver the fight.

This is the double-jointed 6-inch swim bait, so life-like you can’t tell it from the real thing. Real action, real results. So good, the fish won’t know what hit them.

This is the 8-inch triple-jointed fast troll saltwater lure, designed for high-speed action in the deep. Built to cut through the water and draw in the giants.