Mad Emu Lures Get on it! Custom-made in Tasmania
Your custom order starts here, get in touch today!
Crafting Quality: How Our Products Are Made
Crafting the Mad Emu lure starts with sourcing premium components, paints, lure blanks, and hardware from around the globe and bringing them together right here in Tasmania. Each lure is brought to life with precision and artistry, from selecting the design to airbrushing vibrant colours, adding lifelike eyes, and sealing it all with a special UV resin for an unmatched durability and irresistible appeal.
What makes it truly special? You. You can choose your colours, finishes, and including hardware or not to create a bait that’s as unique as your fishing style. Whether it’s bold, subtle, or somewhere in between, we’ll work with you to make it perfect. The result? A custom-crafted lure that speaks quality and catches fish.
This Father’s Day: Give Dad More Than Socks. Give Him Lures!
Father's Day Trout Pack
Packed with a hand-picked mix of our most popular hard bodies and soft plastics worth $150
Suspending, sinking and floating lures with soft plastic paddle tails and a grub. We include Mad Emu Lures and a personalised name the for the pack
We Also Do Custom Knives
Fully Customisable
Just like our lures, our knives are fully customisable, from colour, pattern and eye detail, you’re only limited by your imagination. Build your perfect blade to match your style on and off the water.
No°15 Effilé Stainless Steel Filleting Folding Knife
The No°15 Effilé Stainless Steel Filleting Folding Knife is expertly crafted for the precise filleting of fish. Featuring a polished stainless steel blade, this slim folding knife
All Our Lures Are Fully Customisable
Small but Mighty
1.75″ - 3.6″
Fat Boy - 2.5″
$35
This is your go-to for shallow waters, square bill, floating, and perfect for Yellow Bellies, Bream, Bass, Trout, and more. With a run depth of 1 to 5 feet, it is built to deliver action right where the fish are lurking.
Toad - 1.75″
$24
This tiny lure, the size of a pen lid, is floating and perfect for Trout or any fishing around reeds and under trees. It is designed to mimic frogs and beetles, making it irresistible to fish in tight spots.
Skinny Legend - 2.25″
$27
This one brings classic vibes, styled like a floating Rapala. Perfect for topwater action, it’s a proven favorite for drawing fish out of hiding and triggering explosive strikes.
Deep Diving Fat Boy - 3.6″
$34
This is the secret weapon, if the fish are deep this guy is getting down to where they are biting. Get ready for that take.
Compact Crusher
3″ - 3.75″
Flash - 3.75″
$35
This lure means business with its foil center and one-piece stainless steel internal harness. Built tough and designed to shine, it’s ready to take on whatever the water throws at it.
Stick It - 3.5″
$30
Highly effective when the fish are being fussy, this lure is the diameter of a Bic pen and perfectly imitates Tassie Galaxias, baby trout, or fingerlings. It’s a must-have for those tricky days on the water.
Pig - 3.75″
$35
This medium-depth lure works like a stump jumper. Stop winding and it pops back and floats up, reducing the chance of a snag. Keeping your bait in the game and out of trouble.
Bullet - 3″ & 4″
$25 & $32
This long-cast sinking lure comes in both 3-inch and 4-inch sizes. Perfect for reaching those distant spots and attracting fish from afar.
Giant Slayer
4.5 - 9
Humppy - 5.75″
$45
Great in shallow water, this lure mimics baitfish like Bonnie Brim at Monduran. It’s designed to draw in those fish hanging close to the surface.
Mini Mag - 4.5″, 6″ & 7″
$45
A deep snag-hopping lure, perfect for Barra and saltwater baits. Built to navigate tough terrain and trigger big strikes from the depths.
Buffalo - 8″
$65
This is the saltwater weapon, built for Tuna and more. With its 8-inch heavy construction, this medium-depth trolling bait dives deep to withstand the fight and draw in the big ones.
Shallow Buffalo - 7″
$70
This is the shallow water game fish bait, 8 inches of action designed to target those elusive fish close to the surface. Get ready to reel in the big catch.
Big Game Beast - 9″
$70
This is the Magnum deep-diving beast, with a one-piece body and bib. Featuring an indestructible stainless steel harness, ball bearings, and foil-filled construction, this Armageddon bait is ready for anything.
Jointed Lures
5.5″ - 8″
Jointed Brush Tail - 5.5″
$65
This is the swim bait, deadly in the rivers for Murray Cod and perfect for shallow water surface fishing. With a slow retrieve, when they hit it, hold on tight, this one's built to deliver the fight.
Double Jointed Swimmer - 6″
$65
This is the double-jointed 6-inch swim bait, so life-like you can’t tell it from the real thing. Real action, real results. So good, the fish won’t know what hit them.
Triple Jointed Fast Pig - 8″
$75
This is the 8-inch triple-jointed fast troll saltwater lure, designed for high-speed action in the deep. Built to cut through the water and draw in the giants.
All orders can be made via email in the Contact Us section below